Sherrington's Law of Irradiation

A muscle working hard recruits the neighboring muscles, and if they are already part of the action, it amplifies their strength. The neural impulses emitted by the contracting muscle reach other muscles and 'turn them on' just as an electric current starts a motor.

Building on the foundations of the same original strongman training techniques and the original equipment designs that were widely popular during the Physical Culture movement of the late 19th Century, Atlas Bells has created training implements that provide athletes with a new thick-grip dynamic workout experience. When measured feature for feature, these workouts are unmatched by any similar fitness product available in the marketplace today.

Atlas Bells equipment is unique. It is based on the utilization of thick-grip bars, the use of shot loadable spheres rather than static plates, and a modern design with chrome-finished grips and colorized finishes. Machined with a textured knurl, the thick grip improves grasping ability while enhancing and building grip strength.

Grip strength is an essential foundation for building a strong forearm, and is the most basic element for all sports and physical challenges. The nature of the dynamic shot load that continually shifts within the spheres during exercise delivers the inertia and instability that serves to engage the body's core and small muscle groups to resist the internal shot movement.